On their last album, The Roots collaborated with John Legend on the excellent song The Fire (listen here). Last week, John Legend released a new album called ‘Wake Up!’ which he completely recorded together with The Roots (Thanks to @evdw for the tip). Check out the promotional album site where you can listen to all album tracks. And watch a live version of the title track in this video (the tuba rocks!). The album consists of new arrangements of old soul classics and I like it a lot. The track Little Getto Boy is too funky, awesome.
What’s interesting as well is the whole promotional campaign around the release. They went all the way: full track listening on the album site, live performance of the new album on YouTube directed by Spike Lee (today!), and, one smart tactic, a retweet campaign on Twitter. They basically ask their fans to retweet a link to an album order page and will draw one winner everyday who receives a nice album goody bag. Clever.
