Facebook Deals: Tracking Clicks To Bricks
Just the type of benefits dedicated location apps such as Foursquare and Gowalla are currently lacking. I am not sure if a major argument for using Foursquare/Gowalla versus Facebook for location, that is “I don’t want to share location with all my friends on FB, just a few”, will hold up if all these businesses with great offers flock to FB. I am betting FB here.
Facebook announced a new feature yesterday called Facebook Deals that lets local merchants create offline promotions that consumers activate by checking-in to the merchant’s location through Facebook Places. What I find interesting about this is that Facebook Deals marks the first time a major online ad network will be able to efficiently track ad impressions all the way through to offline purchase conversions. That’s a big deal.
Source: joelaz
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type of benefits dedicated...apps such as Foursquare and Gowalla are currently...
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