The World According To Carp

We have to understand how companies and brands can - once in a very, very long while - impact people’s lives tremendously for the better. Once in a very, very long while, some companies manage to interface with consumers in way so powerful that we don’t even think of it as marketing.

It’s not - in orthodox terms. But it does help us understand what next-gen marketing - creating value for consumers, not imposing nuisance costs on them - will look like.