There’s been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don’t care about privacy, not at all.
If they did, they wouldn’t have credit cards. Your credit card company knows an insane amount about you.
What people care about is being surprised.
By Seth Godin in a recent post: http://sethgodin.typepad.com/seths_blog/2007/12/people-dont-tru.html. Exactly my POV as written down in a recent RealMee blogpost
