My Moleskine

That leaves us with equity.

Here’s a radical proposal.

I think there’s a very simple way to profit deeply from the crisis.

Help fix the broken machine, and invest in companies that you believe create real, durable, sustainable value. Be a real shareholder (for a change). Don’t just chase near-term profits, especially in cheesy, evil companies. Don’t treat investing in a firm like a trip to the mall to buy disposable, generic, toxic “product”.

Look, I’m not saying anything revolutionary. It’s exactly what Warren Buffett has been saying like clockwork every year for half a decade.

People trivialize it by calling it “value” investing. Don’t make the same mistake and fail to see the point. There’s no other kind of investing, in the long run. The point of being a shareholder is to own the right to share in value creation.