The group also have strong family values and aspire to traditional vocations rather than the pursuit of fame, says the poll, despite the preponderance of celebrity coverage in the media. The top five future professions are vet, teacher, footballer, doctor and police officer.
Disney research unearths Generation XD | News | Marketing Week
One of the findings in a Pan European study by Disney under 8-14 year olds that surprised me. Another take away is that technology is used to strengthen existing social ties rather than to make new ones. This confirms research done by the Pew institute under American youth in 2009.
Source: marketingweek.co.uk
