Mayer then shifted to talk about what we’ll see in the future. She specifically mentioned Layar — ”a digital layer on top of reality”. But she says we can go further than that. “Contextual discovery is taking your location and a little context” — if you had a photo of a bird, how would you convey that bird to a search engine, other than typing something like “bird with a white head and black body”? In the future, you’ll be able to use something like Google Goggles to just upload that snapshot as your query.
Hi Mom, I’m in Amsterdam, breathing Twitter while transmuting fans to ambassadors
Bruce Sterling in Wired after dissecting our Layar job description for a Marketing Manager. Love his sense of humor.
Source: Wired
Two technologies - Enterprise Collaboration and Geospaciality come of age. Foursquare was just the beginning. Get out your Google goggles and Layar Reality Browser and augment your reality. The physical and digital worlds are converging.
Big themes in 2011 according to Don Tapscott in The Huffington Post. Nice.
Source: The Huffington Post
Walt Disney using Layar for an augmented reality outdoor campaign
