And that brings up another point; consumers are more interested in categories than brands…So a lot of this has to do with thinking like a consumer, and filling holes in people’s minds. Telling them, in a sense, what they DON’T know as opposed to what they DO know.
Source: freakychakra.com
On their last album, The Roots collaborated with John Legend on the excellent song The Fire (listen here). Last week, John Legend released a new album called ‘Wake Up!’ which he completely recorded together with The Roots (Thanks to @evdw for the tip). Check out the promotional album site where you can listen to all album tracks. And watch a live version of the title track in this video (the tuba rocks!). The album consists of new arrangements of old soul classics and I like it a lot. The track Little Getto Boy is too funky, awesome.
What’s interesting as well is the whole promotional campaign around the release. They went all the way: full track listening on the album site, live performance of the new album on YouTube directed by Spike Lee (today!), and, one smart tactic, a retweet campaign on Twitter. They basically ask their fans to retweet a link to an album order page and will draw one winner everyday who receives a nice album goody bag. Clever.
This is one amazing campaign. Be sure to read how they got this off.
Saw someone trying to use the Apple-swipe on a BeBook ereader today. Doesn’t work. His remark: “This isn’t going to fly”. How do you mean, setting the standard?
Wifi marketing at the local coffee company - Yaaiiii!
Great rant on Twitter by @petephilly on youth culture. Read in reverse order :-) Same goes for organized corporate social media initiatives, if you ask me. Let’s see how this plays out.
I love this @nalden concept of looking for stories behind a product and brand. Check out the other Nike episodes at Vimeo.
Why isn’t the sun shining at this product display at the Coffee Company - the Dutch Starbucks?
